Case Study: 64-66 Enterprise Avenue, Berwick
Friday 15 November 2019

 

A super reaction to Real Commercial and YouTube video. A well attended auction with in excess of 25 bids resulting in an outstanding sale price for this older style warehouse unit. 

Agents - Mark Bond and Cameron Jay 

 

64-66 Enterprise Avenue, Berwick

This 487m² freestanding office/warehouse sits on a generous 1,003m² freehold title in the very tightly held Berwick Industrial Estate. Looks can be deceiving with this one although it has a brick facade, it's actually constructed from concrete tilt panels, with roller door access to an easement at the rear of the property that's large enough to accommodate a shipping container. This site is minutes from Princes Highway and Monash Freeway. It is rare for a property of this calibre to become available to occupy or invest in!

 

 

Approach to Marketing 

To give the property every opportunity of success, we recommended a 3 star Auction marketing package, totalling $5,227.20 + GST. This included: 

Online: A mixture of Premium, Gold and Elite listings across key real estate sites 

Onsite: A large signage board to maximise onsite exposure 

Photography:  Professional and aerial imagery to showcase the property 

Videography: Professional video 

Social advertising: Targeted Facebook campaign 

eDM: Customised eDM sent to a curated Facey database list 


REIV 2019 Finalist 

The REIV Commercial & Industrial Marketing Awards recognise, reward and celebrate excellence in commercial and industrial advertising, marketing and promotion across commercial sales and leasing campaigns.

Industrial - Budget under $10,000

  

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