Case Study: 109-111 Abbott Road, Hallam
Yards ahead!
What Made This Industrial Asset Stand Out
Facey Property was engaged to lease a high-quality industrial facility in the heart of Hallam’s thriving industrial precinct. Before the campaign’s marketing launch, Facey was able to secure a long-term tenancy through a strategy focused on the property’s unique points. The property offered a strategic location with excellent access to the Princes Highway, M1 Freeway, and other major arterial roads, making it attractive for businesses requiring efficient logistics and capabilities.
LEASED
Leased circa $150/m²
Leased
18/03/2025
Facey Property’s proactive approach locked in a perfect-fit tenant before the campaign even went live. In a standout example of timing, positioning, and local expertise, Facey Property secured a quality tenant at circa $150/m² before the formal campaign had even launched. Multiple inspections were arranged early thanks to a proactive strategy, with no marketing dollars spent. The result? A streamlined lease-up process and a satisfied landlord — all achieved through strategic matchmaking and market insight.
This case study highlights our commitment to strategic leasing solutions, leveraging market expertise, a strong network, and a tailored approach to deliver optimal outcomes for industrial property owners.
Property Info
This premises offered quality street-fronting located within the heart of Hallam’s industrial precinct and offered easy vehicle access to the Princes Highway, M1 Freeway and other major arterials.
The property features:
- 242m² air-conditioned, partitioned office area suitable for administrative and operational needs
- A dedicated lunchroom and a separate despatch/supervisor’s office within the warehouse, enhancing functionality
- 1,278m² clear span warehouse with solar panels and battery
- Front and rear motorised roller shutter doors (RSDs) for streamlined access and efficient goods handling
- 5.5-metre springing height, providing ample vertical storage capacity
- Expansive 800m² rear yard with side driveway and drive-through access, ideal for vehicle maneuverability and external storage
Strategy and approach
Before publicly marketing the property, Facey Property:
- Conducted a pre-market assessment evaluating current demand trends and competitive properties in the area
- Utilised their network of existing clients and prospective tenants to gauge early interest and identify potential matches
- Developed a leasing strategy focused on the property’s unique selling points, including its dual street access, clear span warehouse, and expansive yard space
- Engaged in direct outreach to targeted industries, particularly those requiring logistics, warehousing, or manufacturing capabilities
Challenges before marketing
Despite the property’s strong fundamentals, there were some challenges that needed to be addressed before launching the campaign:
- Identifying the right tenant profile that would maximise the site’s functionality
- Leveraging the property’s dual roller doors, yard, and high exposure to attract quality tenants
- Ensuring competitive positioning in the current industrial leasing market
