Case Study: 956 Stud Road, Rowville
Prime Stud Road Location
A campaign that maximised property exposure and appeal
Facey Property executed a comprehensive marketing campaign that maximised the property’s exposure and appeal. The strategy included high-quality professional photography, aerial imagery, targeted electronic direct mail (eDM), and extensive promotion through major commercial real estate web portals. This multi-channel approach generated significant inquiries and positioned the property as a prime leasing opportunity in the competitive Melbourne industrial market.
SOLD/LEASED
$530,450pa + GST & outgoings
Leased
18/12/2024
Through a targeted marketing campaign and strategic outreach, Facey Property secured a lease with a reputable tenant, ensuring long-term stability for the landlord. The rent will increase to $775,020pa (140/m²) in November 2025. The property’s unique combination of high exposure, premium facilities, and competitive pricing was pivotal in its successful lease.
Property Info
This property was positioned for success in the prime Stud Road location, offering unparalleled exposure to thousands of passing vehicles daily and benefiting from an initial discounted rent period based on a rental at $530,450 per annum plus outgoings & GST.
That’s less than $100m² for premium industrial space. The impressive 5,393m² property features a two-storey, fully air-conditioned office with a first-floor showroom, ensuring ample space and comfort. Five sliding doors allow seamless loading and unloading, and the building features comprehensive amenities, a spacious lunchroom, and optional pallet racking. The substantial power supply further supports high-demand operations. Positioned directly on Stud Road, this property offered exceptional visibility. Only minutes from Scoresby Industry Park and major national retailers, including Coles, Woolworths, Aldi, Bunnings, and Supercheap Auto.
Ideally situated in Rowville, only 27km from Melbourne’s CBD, within a solid industrial and residential catchment area.
Sales Process
The leasing process was designed to attract a strong tenant by leveraging a strategic pricing structure and highlighting the property’s key features. The reduced rental incentive of $530,450 per annum plus outgoings and GST until October 31, 2025, provided an immediate cost benefit, enticing multiple interested parties. Our proactive engagement and negotiations ensured a seamless leasing process, securing a high-quality tenant.
Market Status
At the time of leasing, demand for premium industrial properties in Melbourne’s eastern corridor remained strong, with businesses seeking locations offering high exposure and operational efficiency. The property’s prime positioning on Stud Road and its competitive rental terms made it a standout option for businesses looking to expand or establish themselves in a thriving industrial precinct.
Property Type
This industrial asset is a highly functional office/warehouse facility with a total building area of 5,393m². The property features a two-storey, fully air-conditioned office with a first-floor showroom, five sliding doors for efficient logistics, substantial power supply, and extensive amenities, including a spacious lunchroom and optional pallet racking. It is ideally suited for warehousing, logistics, or manufacturing operations.
This case study underscores our expertise in positioning industrial assets for maximum market appeal, leveraging prime locations, strategic incentives and proactive marketing to achieve outstanding results.
