102 Main Street, PAKENHAM

The Campaign


  • Print advertising
  • Online advertising
  • Information memorandum
  • Brochures
  • Custom board
  • Video
  • Photography
  • Email campaign
  • Property Preview



Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM. 


Views during campaign - 185

eDM as viewers source - 64



A responsive email campaign was targeted to a refined investor and developer database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 


Recipients: 960

Opens: 517 (55%)

Clicks: 38 (4%)

Online Advertising

The Result

The campaign generated numerous enquiries as a direct result of a strong email campaign and video. The sale was negotiated over the reserve price post auction.  Agents: Mark Bond & Matt Rice

Sale Details

  • 8th June 2016
  • $1,850,000 ($20K over the reserve)
  • 256 Enquiries, 6 Bids
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