11 Dandenong Street, DANDENONG

2016 REIV AWARD WINNER - Office site - best sales campaign (budget under $20,000)

The Campaign


We recommended the premium package to market the property and deliver the best results factoring in the client’s budget.


  • Print advertising
  • Online advertising
  • Brochure
  • Information memorandum
  • Custom board
  • Video
  • Photography
  • Email campaign
  • Property Preview



A responsive email campaign was targeted to a refined investor database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 


Recipients: 1,355

Opens: 614 (45%)

Clicks: 85 (6%)

Print advertising


The Age (Saturday)
Section: Business Day
Ad size: T21 
Insertion dates: 9th April, 16th April


Dandenong Journal (Monday)
Section: Star News Real Estate
Ad size: Half page 
Insertion dates: 18th April, 25th April


Berwick News (Thursday)
Section: Star News Real Estate
Ad size: Half page 
Insertion dates: 14th April


Cranbourne News (Thursday)
Section: Star News Real Estate
Ad size: Half page 
Insertion dates: 14th April


Property Preview


The Property Preview is Facey’s property magazine. The magazine is published online via the Facey website, Issuu, social media and a responsive edm and is also printed/distributed to areas where the feature properties are located.

March edition

Distribution: 5,021
Suburbs targeted: Dandenong, Dandenong South, Pakenham

Database: 19,076
Opens: 5,916 (31%)
Clicks: 1,290 (6%)

Issuu (online magazine publishing platform)
Reads: 1,054
Clicks: 54

Social media

Facebook boosted post
Reach: 1,184
Post clicks: 5

LinkedIn text ads
Impressions: 1,007
Clicks: 9



On Site Board

On Site Board

Information Memorandum

Information Memorandum

Online Advertising

The Result

The eDM results were excellent with 85 people clicking through to request more information or watch the video. Print advertising was customised to target local investors and business owners in the Greater Dandenong and Casey/Cardinia region.  Agents: Graham 'Josh' Kendall & Matt O'Dea

Sale Details

  • 28th April 2016
  • $1,400,000
  • 53 Enquiries, 3 Bids
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