120-122 Princes Highway, Dandenong

The Campaign


  • Print advertising
  • Online advertising
  • Information memorandum
  • Brochures
  • Custom board
  • Video
  • Photography
  • Email campaign



A responsive email campaign was targeted to a refined investor and developer database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 


Recipients: 3,689

Opens: 1,268 (34.37%)

Clicks: 180 (4.88%)



Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM. 


Views during campaign - 180

The Result

A highly successful marketing campaign resulted in multiple bidders at the auction. Graham 'Josh' Kendall was the auctioneer on the day

Sale Details

  • 16th March 2017
  • $2,800,000
  • Auction
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