The Campaign
eDM
A responsive email campaign was targeted to a refined investor and developer database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Recipients: 3,689
Opens: 1,268 (34.37%)
Clicks: 180 (4.88%)
Video
Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 180
A highly successful marketing campaign resulted in multiple bidders at the auction. Graham 'Josh' Kendall was the auctioneer on the day