Sold
120-122 Princes Highway, Dandenong
The Campaign
- Print advertising
- Online advertising
- Information memorandum
- Brochures
- Custom board
- Video
- Photography
- Email campaign
eDM
A responsive email campaign was targeted to a refined investor and developer database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Recipients: 3,689
Opens: 1,268 (34.37%)
Clicks: 180 (4.88%)
Video
Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 180
The Result
A highly successful marketing campaign resulted in multiple bidders at the auction. Graham 'Josh' Kendall was the auctioneer on the day
Sale Details
- 16th March 2017
- $2,800,000
- Auction