The Campaign
eDM
A responsive email campaign was targeted to a refined tenant and owner database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Recipients: 1,141
Opens: 349 (30.59"%)
Clicks: 36 (2.45%)
Video
Property video featuring ground footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 135
Achieved a new 10 year lease to a national tenant Cheap as Chips they were drawn to the site by its outstanding location and massive passing foot traffic. The property underwent a new fitout to support the new tenancy, the result occurred quickly and prior to the outgoing tenant (IGA Supermarket) expiring.