147 Main Street, Pakenham

The Campaign


  • Online advertising
  • Information memorandum
  • Brochures
  • Custom window decals
  • Video
  • Photography
  • Email campaign



A responsive email campaign was targeted to a refined tenant and owner database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 


Recipients: 1,141

Opens: 349 (30.59"%)

Clicks: 36 (2.45%)



Property video featuring ground footage of the site and agent on camera. This was promoted via social media and eDM. 


Views during campaign - 135

The Result

Achieved a new 10 year lease to a national tenant Cheap as Chips they were drawn to the site by its outstanding location and massive passing foot traffic. The property underwent a new fitout to support the new tenancy, the result occurred quickly and prior to the outgoing tenant (IGA Supermarket) expiring.

Sale Details

  • $195,000pa
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