SOLD
1485 South Gippsland Highway & 1-4, 13-27 & 29 Cameron Street, Cranbourne
The Campaign
- Online advertising
- Information Memorandum
- Newspaper Advertising
- Brochures
- Signage
- Property & Drone Video
- Photography
- Email campaign
- Property preview magazine
- Social media advertising
eDM
A responsive email campaign was targeted to a refined tenant and owner database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Recipients: 1, 967
Opens: 584 (29.69"%)
Clicks: 81 (4.11%)
Social Media
Facebook:
Link clicks: 207
reach: 8,712
LinkedIn:
Impressions: 11,401
Clicks: 37
Engagement: 2.31%
Video
Property video featuring ground footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 158
1485 South Gippsland Highway, Cranbourne
As a result of an innovative digital marketing campaign targeted at the developer market, this well-positioned investment property was sold for $1,770,000 to a keen private developer.
Sale Details
- 21st June, 2017
- $1,770,000
- Public Tender
29 Cameron Street, Cranbourne
Following a targeted online and print campaign, the property was sold by public tender to a private investor.
Sale Details
- 21st June, 2016
- $700,000
- Public Tender
1/13-27 Cameron Street, Cranbourne
This print and online campaign generated great enquiry from a niche developer audience, resulting in a successful sale to a private developer who also purchased several adjoining properties.
Sale Details
- 21st June, 2017
- $326,000
- Public Tender
2/13-27 Cameron Street, Cranbourne
This multifaceted campaign was run in conjunction with a number of adjoining properties, attracting interest from investors and developers, resulting in a successful sale to a private developer.
Sale Details
- 21st June, 2017
- $291,000
- Public Tender
3 & 4/13-27 Cameron Street, Cranbourne
The property was sold to a private developer with a fantastic yield of 6.4%.
Sale Details
- 21st June, 2017
- $565,000
- Public Tender