We recommended the following package to market the property and deliver the best results, factoring the client's budget.
Property video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 366
A responsive email campaign was targeted to a refined investor database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Opens: 560 (27%)
Clicks: 81 (4%)
Phone reveal: 31
Commercial Real Estate
The campaign generated a high level of enquiry, however the four expressions did not meet the client’s expectations. The property was re-marketed as a private treaty sale with an updated video and collateral, resulting in a successful sale to a private buyer. Equated to a 6.2% net effective yield Agents: Matt O'Dea & Matt Rice