The Campaign
eDM
A responsive email campaign was targeted to a refined list of investors and owner/occupier database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Recipients: 1,837
Opens: 653 (35.55%)
Clicks: 111 (4.84%)
Video
Property video featuring ground footage of the site and agent on camera. This was promoted via eDM.
Views during campaign - 153
Well attended auction with multiple bidders resulting in an outstanding outcome well above the reserve.