34-38 Abbott Road, Hallam

The Campaign

    • Online advertising
    • Newspaper Ads
    • Brochures
    • Signage
    • Property Video
    • Photography
    • Email Campaign
    • Property preview magazine 


Marketing Collateral 


A responsive email campaign was targeted to a refined list of investors and owner/occupier database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent. 


Recipients: 2,589

Opens:970 (37.47%)

Clicks: 203 (7.84%)



Property video featuring ground footage of the site and agent on camera. This was promoted via eDM. 


Views during campaign - 369

The Result

A great commercial investment, 34-38 Abbott Road Hallam, went to Auction on Thursday 26th October with a promising $60,000pa return to its buyer. This opportunity drew a strong crowd with very competitive bidding producing a result far in excess of the reserve.


  • Thursday 26th October 2017
  • $1,125,000.00
  • Auction
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