Drone video featuring ground and aerial footage of the site and agent on camera. This was promoted via social media and eDM.
Views during campaign - 185
eDM as viewers source - 64
A responsive email campaign was targeted to a refined investor and developer database resulting in a high level of opens, clicks and enquiries within 24 hours of the eDM being sent.
Opens: 517 (55%)
Clicks: 38 (4%)
The campaign generated numerous enquiries as a direct result of a strong email campaign and video. The sale was negotiated over the reserve price post auction. Agents: Mark Bond & Matt Rice