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Case Study: 51-53 Progress Street, Dandenong

Sold at Auction, well above reserve!

An exceptional result to be proud of

Our vendor trusted the Facey Property’s commercial real estate agent with the dispersal of this asset, and we delivered a result to be proud of.

The campaign for 51-53 Progress Street, Dandenong, consisted of a comprehensive and multi-faceted approach to the market. Incorporating digital, social and traditional marketing, as well as leveraging our extensive local and interstate networks and databases.

The campaign targeted specific audiences. Engaging extensive interest in the property and further attendees and participants at the Auction.

SOLD

$4,590,000

Auction

01/09/2022

83 Bids

Given the scarcity of competing properties in the market, we encouraged our client to auction the property in conjunction with a prominent marketing campaign to attract competition.
The vendor trusted us to run the process, and the market responded in strong numbers. We fielded an abundance of enquiry both locally and interstate culminating in an extremely successful result on auction day.
In particular, the online marketing attracted two buyers from NSW that competed fiercely, with one of them ultimately making the winning bid. The online reach was critical to that outcome.

Watch the auction

About the Property

PROPERTY

Industrial

BUILDING AREA

1,150m²

ZONING

Industrial 1

View more property details

This freehold office warehouse on 2,469m² of land comprised a 250m² single-level office and a 900m² warehouse that boasted 7m clearance and three roller doors. The hardstand side yard had an area of 480m² and was secured behind gates. There was ample parking out front and easy accessibility for trucks and deliveries.

Set in Industrial 1 zoning just off Princes Highway, the location offered easy connectivity to the South Gippsland Highway and the Monash Freeway.