Case Study: 868 Mountain Highway, Bayswater
Success Story
Multiple EOI offers resulted in a price $168,000 over pre-campaign offers, producing a 5.09% yield
Agent – Matt O’Dea
Why EOI? Prior to our appointment, the vendors had received an unsolicited offer, which triggered them to seek advice from their trusted property authority – Facey. An EOI was the recommended option to take this property to the market to give the vendor the most potential offers to consider
Approach To Marketing
To give the property every opportunity of success, we recommended a custom marketing package, totalling $9,115.37 + GST. This included:
Online: A mixture of Platinum and Elite listings across key real estate sites
Onsite: Two large signage boards to maximise onsite exposure
Photography: Professional and aerial imagery to showcase the property
Videography: Professional video including drone footage and agent on camera to emphasise and explain the property features and benefits in greater detail
Print advertising: Two insertions in The Age (Wednesday editions)
Social advertising: Targeted Facebook campaign
eDM: Customised eDM sent to a curated Facey database list
Outcome
The outcome was within market expectations, with six EOIs and four parties shortlisted to present their final offers. Our recommended campaign resulted in a sale price that was $168,000 greater than the original off-market offer. The price we were able to achieve for our client was reflective of a 5.09% yield and a land value of $685m². This was a successful and satisfying result for the clients with a worthwhile nett result achieved by taking the property to market with an appropriate marketing spend to ensure the maximum sale price was achieved.
Vendor Satisfaction
In following up with the vendors recently, it was established that they were extremely pleased with the outcome and process. They explained that they especially appreciated the consistent written and verbal updates throughout the campaign, which made them feel informed and educated throughout the entire process. Success Story Multiple EOI offers resulted in a price $168,000 over pre-campaign offers, producing a 5.09% yield. Agent Matt O’Dea Why EOI? Prior to our appointment, the vendors had received an unsolicited offer, which triggered them to seek advice from their trusted property authority – Facey. An EOI was the recommended option to take this property to the market to give the vendor the most potential offers to consider. 868 Mountain Highway Bayswater CASE STUDY Hard work, a collaborative Facey team effort and the right marketing package saw another optimum result for our clients.
As featured in the Property Preview, edition 3 2019 – available online now!
