FAQs - Expression of Interest (EOI)
General FAQs
What is an Expression of Interest (EOI) campaign?
An EOI is a method of sale where prospective buyers submit written offers to purchase a property by a set date, without knowing the offers of other buyers.
When is an EOI campaign typically used?
EOI campaigns are ideal for high-value, unique, or complex industrial and commercial assets—such as those with development potential, significant landholdings, or intricate lease structures—where a tailored negotiation process may deliver a stronger outcome than a traditional auction or sale.
How does an EOI differ from a standard sale or auction?
Unlike auctions or sales, EOIs for industrial and commercial properties are confidential and do not involve live, public bidding. Instead, buyers are invited to submit their best offers—often including proposed price, settlement terms, leaseback options, and any conditions—by a set closing date.
This method offers greater flexibility and discretion for both sellers and purchasers, allowing more tailored negotiations. For complex or high-value assets, the EOI process enables vendors to assess the full strength of each offer beyond just price, often leading to more favourable outcomes that align with their long-term goals.
What are the benefits of selling via EOI?
Benefits include:
- Attracts serious buyers – Buyers understand they need to submit their best and final offer, ensuring genuine interest.
- Creates a competitive sale environment – Multiple buyers vying for the property often results in strong offers.
- Provides seller flexibility – You have time to assess offers carefully before choosing the best one.
- Maintains confidentiality – The level of market interest remains private, preventing price speculation.
- Alternative sales options – If no suitable offers are received, you can transition to a private treaty sale or call for another EOI round.
Are EOIs legally binding?
No, an Expression of Interest is not a binding contract—it’s a formal indication of a buyer’s interest and proposed terms.
EOI Campaign Strategy & Process FAQs
Why would we recommend an EOI campaign?
We recommend EOI campaigns when a property requires market testing, strategic negotiation, or flexibility in outcomes, such as sale price, leaseback terms, or development potential.
What types of properties are best suited for EOI campaigns?
Commercial and industrial properties that are rare, high-value, development-ready, or offer complex lease structures often perform well under EOI campaigns.
What’s included in an EOI campaign with Facey?
Every EOI campaign is tailored to suit the specific property, its landlord, and the overall strategic goals. While core elements often include professional photography, detailed documentation, targeted digital marketing, email campaigns, buyer qualification, and guided inspections—our approach is never one-size-fits-all. We customise the campaign to align with your objectives and what will best position the property for a successful result.
How long does a typical EOI campaign run?
Most EOI campaigns run for 3–5 weeks, allowing prospective buyers time to complete due diligence and prepare informed offers. However, timelines can vary based on the property’s complexity, the market conditions, buyer interest, and any specific landlord objectives. We assess these factors upfront to recommend a timeframe that supports competition while maintaining momentum.
Can the vendor accept an offer before the EOI closing date?
Yes, in some cases vendors may choose to accept a compelling offer early—Facey will guide you on the best strategy to maximise competition.
Buyer & Seller Considerations FAQs
How are offers assessed in an EOI?
Offers are assessed not only on price, but also on conditions, settlement timelines, deposit amounts, and the buyer’s ability to proceed.
Can buyers submit conditional offers during an EOI campaign?
Yes, conditional offers are accepted and considered, though unconditional offers may be more attractive depending on the seller’s goals.
What happens after the EOI deadline?
We will review all submissions with the vendor, negotiate further if required, and assist in selecting the preferred buyer.
Does an EOI campaign usually result in a sale?
Yes, EOI campaigns often result in successful sales, particularly when managed strategically with strong buyer engagement.
What if there are no suitable offers?
If no acceptable offers are received during the EOI campaign, Facey will work closely with you to assess the outcomes and market feedback. Together, we’ll determine the most strategic next step—whether that’s converting to a sale, launching an auction campaign, or refining the approach—to give your property the best chance of success.
Expertise & Support FAQs
How does Facey ensure my EOI campaign reaches the right buyers?
We combine decades of local market expertise with a deep database of qualified investors, owner-occupiers, and commercial property professionals. Each EOI campaign is supported by a tailored marketing strategy—including digital platforms, targeted email campaigns, industry networks, and buyer outreach—designed to reach serious buyers who are actively seeking assets like yours.
Does Facey provide assistance with preparing documentation for EOI campaigns?
Yes, our team guides vendors through every step of the documentation process. We assist in preparing comprehensive property information memorandums (PIMs), coordinate contracts of sale, and ensure all relevant disclosures are included. This ensures transparency and makes it easier for interested parties to assess your property and submit a qualified offer.
Is an EOI campaign more expensive than a regular sales campaign?
Not necessarily. While a strategic marketing investment is crucial, we tailor each campaign to suit the property type, target market, and your overall budget. Our focus is on delivering value—ensuring your property gains the right exposure and generates meaningful buyer engagement, without unnecessary spend.
How do I know if an EOI campaign is right for my property?
That’s where our experience comes in. We’ll take the time to understand your goals, assess your property’s characteristics, and consider current market dynamics. From there, we’ll recommend the most effective campaign method—whether that’s EOI, auction, sale, or lease—to help you achieve the best possible result.
Can EOI campaigns be used for leasing opportunities as well?
While EOIs are primarily used for sales, they can also be adapted for complex or large-scale leasing opportunities—especially when flexibility, staged development, or build-to-suit arrangements are involved. In these cases, an EOI process can help landlords gauge tenant interest and negotiate tailored lease terms that align with long-term asset strategies.
Haven't found an answer?
If you haven’t found an answer to your question please get in touch with us directly by emailing chad.kendall@faceyproperty.com.au or calling us on 03 9701 4455.